In this module, Suzi covers the topic of naming your business. This is one of the first questions you will address when deciding to set up your own business but it is probably one of the hardest decisions you will have to make because getting it wrong could have big consequences further down the line.

MODULE 5: "Naming your Business"

This module covers naming your business and in particular:

• Where do you start?
• Why getting the name right is so important
• Think BIG from day one and why
• Personal choice and considerations that should influence your choice
• Guidance on how to brainstorm a name
• Silly or cute names
• Illegal names
• How do you find out for certain if a name is taken?
• Differences of sole trader and Limited company names and registrations
• Domain names and the importance of understanding how these work
• Costs of having a name and registering it
• What if your favourite name is taken
• Trade-marking - is it relevant to you yet?
• Your name and its image - Branding
• Common mistakes people make when choosing a name
• Conclusions on names.

Who teaches the class?

Suzi teaches the cake business online tutorials based on sell out face to face business classes. Having used the model herself and having taught hundreds of students who have gone on to set up and run highly successful businesses, Suzi knows that her model works - and works well.

Suzi has years of experience working in the cake industry but also draws on 11 years business experience (prior to making cakes) working in some of the most powerful markets in the world. You will gain the benefit of her experience in setting up a cupcake business based on the model of Pretty Witty Cakes but in addition you will benefit from her knowledge gained as a top lawyer in the City of London where she was employed by some of the world’s highest ranking law firms. Suzi also draws on many of the skills she learnt at Oxford University where she obtained a 1st class honours degree.

Why follow online?

Unlike live classes, the online cake business tutorials enable you to stop and rewind as much as you like. You can also ask questions any time under the video or in the forum. The business module will consist of a series of up to 50 different parts released over coming months and each part will have it's own set of downloadable templates and precedent documents - all created by Suzi for you to use at home.

During the Cake Business Tutorials, Suzi will talk about all the tricks of the trade, insider tips and techniques to make your business stand out from the rest. Most importantly, she will cover all the essential topics that you need to know about to QUICKLY set up your business so you can start making profits within a short space of time rather than wasting time and money researching everything for yourself.

Other Projects in this Business Section

Future and current modules will include everything that is relevant to running a cake business from home including:

• Things to consider before you start
• Kitchen registration
• Food Hygiene Exams and Qualifications
• Naming your business
• Choosing the best formation (i.e. sole trader, limited company, partnership etc).
• How to create a website which performs well and will attract customers.
• How to effectively advertise your business to bring in customers.
• Pricing – How to set prices for the products you are selling.
• How to deal with customers, wedding consultations, corporate clients and suppliers.
• How to watermark and copyright your photos and what to do if your photos are stolen online. (For photography, see our Food Photography Class).
• How to stand out above your competition and how best to deal with competing businesses.
• Identifying your strengths and weaknesses and applying them to your business.
• A fast understanding of the necessary things you need to know about spread sheets, invoices and accounting
• A detailed understanding of tax including VAT, why it may be relevant to you and the differences between trading as a sole trader and a limited company.
• What insurances you need and why.
• How to run a successful business around your children.
• Difficult business partners and/or customers
• How to avoid burnout when running your own business

And much more more to be revealed...

All content in the videos, templates, downloads, fact packs and materials in the online tutorials is copyright to Pretty Witty Cakes.  You can use for the purposes of running a business making cakes but not for teaching business classes. You cannot sell, distribute, upload or otherwise use any material from the templates or materials tab without permission.